TwilioCon 2012 — It’s a wrap!


We were so honored to have been selected to produce the TwilioCon 2012 conference this year.   For 10 months, we worked directly with Twilio to produce a conference that integrated their company culture throughout every piece, highlighted their community members, and brought DOers to the stage to share the cool things they are doing.

The event was hosted at the Concourse Exhibition Center in San Francisco, October 16-18, and our goal was to design the space so it didn’t feel like other conferences that had been hosted there. This started outside with Twilio flags flying high above the attendees and we even rolled out the red carpet for the attendees, literally.

 

The entire Twilio team was on hand in various areas, greeting guests outside, checking them in, handing out swag bags, and joining the community for lunch in the dining area. They were easily identified by their Team Twilio shirts and red track jackets. Did you know they earn those jackets after they’ve built their first app on Twilio as an employee?

 

There was a HUGE emphasis on community and we created numerous areas for people to come together to chat, hang out, cowork, and even play together thanks to skeeball from Joey the Cat! Twilions Nina Mehta and Kyle Conroy designed an amazing visual representation of phone calls being made on Twilio called Voxlineas. Such a cool installation to show Twilio usage.

 

Tuesday, October 16, was set as a workshop day for those who are new to Twilio could learn the basics or for those a little more veteran, a time to dig deeper. Twilio staff were on hand to teach and as ‘teaching assistants’, allowing for one-on-one help during the sessions. Tuesday’s sessions were limited to 200 people to allow for more personal assistance and was a huge hit!

Wednesday, October 17, kicked off the full conference with an energetic keynote from Twilio CEO, Jeff Lawson. He not only announced major news including New APIs, WebRTC, Twilio Developer Profiles, and Premium Support, but he also showcased 12 DOers using Twilio. These DOers had no idea they were included in the opening keynote, like Kiril Savino, of GameChanger Media, who tweeted “I’ve never had my head blown up & put on a wall; I wish I could be at #Twiliocon to bask in the @twilio limelight.”

Wednesday night, TwilioCon hosted a hackathon with 47 teamsworking through the night, powered by burritos, Red Bull, snacks, and beer. The winning team, DialTalent, offered a faster way to launch recruiting campaigns by interviewing potential hires via IVR. The hackathon finished around 2am and thankfully, most of the teams made it back on Thursday morning for more exciting news from the mainstage.TwilioCon kicked off Thursday morning with keynote sessions from Twilio CTO, Evan Cooke, and Angel Investor, Ron Conway, and continued the day with breakout sessions including How to Support 10,000 Incoming Calls & Have Fun Doing itShortcodes: Beyond Broadcast Messaging, and Security & Fraud Prevention with Next Generation Communications. As things wrapped up at the SF Exhibition Concourse, we were kicking off the TwilioCon <PLAY> After Party at the Galleria, with special guests, The Hood Internet, making sure everyone was getting down on the dance floor. Things were going so well, no one wanted to go home!

Jeff Lawson opened the conference by announcing a huge increase in conference attendance numbers over the past year. We’re excited to see where TwilioCon will be NEXT year! All photos in this post are from our friends at Orange Photography who did an amazing job capturing the entire event. We hope everyone at TwilioCon had as much fun as we did producing it for you. We’ll see you next year!

 

 

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About the author

Karen Hartline Karen’s passion is creating experiences that are engaging and unique, always thinking of what attendees will find interesting. For her, events are about the ultimate experience, starting with attendee registration through the post-event wrap-up email and everything in between. She prides herself on event design and strategy to make an unforgettable event.

One Response to “TwilioCon 2012 — It’s a wrap!”

  1. FEATURE FRIDAY: Reinventing Events – Celebrating 5 years of Zendesk | ISES Northern California Chapter Blog

    […] Karen Hartline and Katie Klepek, co-founders of Reinventing Events, finished up a busy October. It was tough to choose between the two fabulous events they submitted.  If you have a moment make sure you check out their blog to see the other event: TwilioCon 2012 — It’s a wrap! […]

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