SaaStr Annual 16: Where Daisies and Unicorns Met at the Pub

SaaStr Annual 16 proved to be more than a conference or industry gathering. It was the coming together of the best, brightest and most dedicated in the SaaS (Software as a Service) space. The Nob Hill Masonic Center in San Francisco provided the backdrop for nearly 4,000 SaaS CEO’s, high level executives, VC’s and start up personnel who arrived to learn, network, strategize and continue to build a strong community.

Reinventing Events partnered with SaaStr to produce the event which featured three days of top level content spread out over two stages. Set up with both a main stage and a technical breakout stage, over 100 speakers presented to capacity crowds throughout the event which featured customized stage designs each day. The first day on the main stage featured a working pub complete with waitstaff, who served drinks in real time to all presenters. Day 2, saw a complete transformation as Daisies and Unicorns decorated the main set. Finally Day 3, featured a Zen theme complete with a 6 ft tall buddha. The daily stage resets provided a fresh look and gave each day’s content a personalized & different feel.

The Masonic Center, traditionally a music venue, provided an abundance of character & charm while offering a unique conference setting. The exhibit space sold out well in advance and stretched out over three floors. The space was also able to host happy hours, coffee breaks and lunch each event day throughout the exhibit hall without interruption. Multiple beverage & food stations on each floor made it easy for attendees and sponsors to continue the conversation in a more casual setting while staying on property.

Another unique and  fun aspect of SaaStr Annual 16, was that all attendees were given a choice on what Swag they could take home. The Swag Shop, which was run by Reinventing Events staff and event volunteers offered over a dozen different items for attendees to choose from. Priced from 5 to 50 swag bucks, the item selection was as wide ranging as one could hope for. T-shirts, coffee mugs, pint glasses, water canteens, leather tech kits, stuffed unicorn bouquet’s and to-do decision makers were just some of the items available. All items that were offered were well branded with the SaaStr logo.  The idea was so well received that by the third day, repeat customers were coming back to the Swag Shop trying to barter or pay real cash for the limited items left.  All in all, it was an engaging process that was well received from start to finish.

The 2016 Annual was the first year Reinventing Events and SaaStr teamed up. The production tapped into the team’s, SaaStr’s, and vendor’s creativity and certainly was an event the SaaS community buzzed about long after the event was over. Reinventing Events will once again be partnering with SaaStr to produce the 2017 SaaStr Annual. The event stays in San Francisco for 2017, but is relocating to the larger Bill Graham Civic Auditorium on February 7-9, 2017. Visit the SaaStr Annual website to stay updated on the event or to register as an attendee today.


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About the author

Paul Zilm Paul Zilm has more than 15 years experience in producing and executing live events of all sizes. Working for multiple sports properties, Paul has served roles in all facets of events. Sales, marketing, sponsorships, game-day/show-day execution and customer service management are just some of the areas that he has served in for various teams and events throughout the country. A resident of Las Vegas, it comes as no surprise that even in his free time, you can catch Paul at one of the many top notch entertainment options the area has to offer.

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