SaaStr Annual 16: Where Daisies and Unicorns Met at the Pub

SaaStr Annual 16 proved to be more than a conference or industry gathering. It was the coming together of the best, brightest and most dedicated in the SaaS (Software as a Service) space. The Nob Hill Masonic Center in San Francisco provided the backdrop for nearly 4,000 SaaS CEO’s, high level executives, VC’s and start up personnel who arrived to learn, network, strategize and continue to build a strong community. Reinventing Events partnered with SaaStr to produce the event which featured three days of top level content spread out over two stages. Set up with both a main stage and a …

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Reinventing Events 2016 Team Retreat Takeaways

While growing from two full time employees to six over the last 12 months, this past August was the first time the entire Reinventing Events team were able to gather in one location without the presence of producing a large scale event hanging over everyone’s head for a team retreat. Strung across the entire United States, the team ascended on Orlando for 6 days of continued learning, constant engagement, and team bonding. Led by CEO/Founder Karen Hartline, the first four days of the retreat was a mix of learning about the history of Reinventing Events and preparing for the new …

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Showcase Your Swag

As an event attendee of various industries for more than two decades and now an active organizer for large scale productions, one trend noticeably runs through all events. Swag!!!  As Michael Scott once said on NBC’s hit show The Office, “Swag…stuff we all get”. You know what swag is right? The shirt or mug or bag that is branded with the event and sponsor logos that all participants receive. In some instances, swag is nothing more than clutter or an item that will be discarded by event participants sooner rather than later. Other times however, it can be a powerful …

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The Next Edge: Health Experience Summit Production

The Next Edge: Health Experience Summit focused on patient care, where executives and leaders in the industry came together to discuss real world solutions to create engaging, inclusive and seamless experiences for the people that need care most in Philadelphia, PA on Tuesday, November 3 and Wednesday, November 4. This was Reinventing Events’ first event in the healthcare industry. The interesting thing about this event was that it wasn’t your ordinary healthcare conference, a feeling not only our client, Next IT, felt, but its attendees had as well.   The Hilton Philadelphia Penn’s Landing, a beautiful waterfront property in downtown …

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CMX Summit West 2015 Production

CMX Summit West 2015 brought together the top community professionals and businesses from all over the world to learn from the leading experts in the industry on how to build community online and offline in San Francisco, CA on Wednesday, October 14 and Thursday, October 15, 2015. This was Reinventing Events second time producing a CMX Summit and had just as much as the first time! This was a two day event with CMX Summit Workshops on Day 1 and the Summit on Day 2. The CMX Summit Workshops were a series of five hour long training programs for intimate groups of 20 or …

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Tech.co’s Celebrate 2015 Production

Celebrate 2015, a Tech.co production, was a three day journey and tech conference in Las Vegas, NV on Sunday, October 4 to Wednesday, October 7. At this event, attendees learned, discovered and engaged directly with advisors, coaches, influencers, investors, startup experts, founders and industry thought leaders. This was Reinventing Events third time producing Celebrate! In its third year, Celebrate 2015 had a lively mix of startup founders, entrepreneurs, educators and technophiles from around the world come together to celebrate entrepreneurship. Participants enjoyed workshops, mentor office hours, pitch practice and heard from tech industry leaders. Attendees gained new tools, resources, knowledge, …

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Always Prep Your Speakers…Or Else

There was a lot of buzz around the Women’s Leadership Summit sessions at Dreamforce this year. Specifically, the Women’s Innovation Panel with Gayle King (who I watch every morning on CBS Morning Show) interviewing Susan Wojcicki, CEO at YouTube, and Jessica Alba, CEO at The Honest Company. This session had huge potential to discuss the success and struggles both CEOs have faced in growing their companies. Both are mothers, yes, but they are also two CEOs who work hard to encourage success, manage teams and make important day-to-day decisions, all the while in the public eye. Unfortunately, King chose to …

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Reinventing Events Workweek Jams

What jams get the Reinventing Events team through the day? Check out this Spotify playlist to find out. Whether you’re a fellow event planner, or just someone who needs upbeat music to get you through the work week, this should do the trick. The list is collaborative so feel free to add songs too. Happy listening! Who’s rocking what? Debbie Waking Up In Vegas by Katy Perry Where The Streets Have No Name by U2 Holiday by Madonna Vacation by Go Go’s California Gurls by Katy Perry Leaving Las Vegas by Sheryl Crow I Gotta Feeling by The Black Eyed …

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Technical Meeting and Event Production Certified!

This past year, Reinventing Events team members took the Technical Meeting and Event Production course offered by Event Leadership Institute and taught by Brandt Krueger. ELI explains that this course is designed for experienced planners to be more educated when it comes to mapping out the technical, staging and AV elements of their programs, and to be more knowledgeable in dealing with audio visual providers and clients. Those who took this course gained detailed understanding of all audio visual and lighting elements involved in producing most meetings and events, determined all the given sound and visual inputs required for most …

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Creativity and Community at CMX Summit

CMX Summit East 2015 was a conference for community builders, which brought together the world’s most inspiring and experienced speakers on the topic of community strategy in Brooklyn, NY on May 18 and 19. CMX Summit’s agenda featured one day of intimate workshops and one day of speakers sharing their unique perspectives on building communities. The workshops were smaller sessions of 20 people or less focused on an introduction to community strategy, building your retention and ramification strategy, integrating your community and product strategy, and community driven marketing and ROI. As CMX Summit East kicked off, attendees were greeted at the door by registration volunteers …

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Safe word

Using Safe Words At Work

I had the pleasure of giving an Ignite talk during INBOUND Bold Talks and shared about using safe words at work. Events are stressful and we LOVE producing them which is why we implement safe words to help us manage stress levels, not only for our individual self, but for the entire team! Curious about how something that’s usually used during ‘sexy time’ helps us in our production work? Check out my presentation on Using Safe Words at Work at INBOUND 2014:     And here are my slides from the presentation: If you’re not familiar with the Ignite event series, you should check …

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Indoor Ag-Con Production

The 3rd Annual Indoor Ag-Con united farmers, growers, chefs, produce buyers, tech geeks, entrepreneurs, industry suppliers, investors, and advocates in a lively discussion of the future of indoor agriculture in Downtown Las Vegas on March 31 & April 1. The conference was hosted at MEETLV. This event and meeting venue has won multiple awards including The 2013 Event Solutions Event Site of the Year. MEETLV’s high tech facility is designed to make anything possible, including an indoor agricultural event where two tents were set up for exhibition space. We want to thank all the staff at MEETLV for their amazing service throughout the event! …

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Thirsty Thursday – Virgin Sangria

Some drinks out there are so delicious they don’t even require alcohol! You can of course make them alcoholic, but from time to time on the Thirsty Thursday blog series we’ll provide some non-alcoholic options too. This week’s drink of choice is White Sangria, done mocktail-style. Here’s what you’ll need for a 1 gallon pitcher: 1 bottle apple juice or white grape juice 1 bottle of lemon-lime soda, ginger ale, sparkling cider (for sweeter sangria) or soda water (for a less sweet option) Ice Optional: Muddle fresh mint, basil, or rosemary for a kick of freshness **To make this drink …

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Thirsty Thursday – Raspberry Beer Cocktail

We’re starting a new weekly series, Thirsty Thursday, where we’ll share easy drink recipes for you to enjoy at home. You don’t have to be a master mixologist to mix these up, but we promise your friends will be impressed! Yesterday was April 1 and it was no foolin’ that Chicago hit 70 degrees–while we know it may not last long here, the streets came alive and everyone was ready to enjoy a cocktail! My favorite go-to cocktail when the weather warms up is a (dangerously) delicious Raspberry Beer Cocktail. Any time I’ve made it for a gathering, friends cannot …

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Conference Catering Reinvented

If you’re like me, the food being served at an event is extremely important. Doesn’t the food you serve, how you serve it and the purpose of it send a message to those attending? Reinventing Events takes a new approach to conference catering with some creative options! Every event is unique and so should the food that’s presented to attendees. It is so interesting to see the different opportunities we, as event planners, have to get to reinvent the conference lunch menu to feed anywhere from 100 to 1,000 people during an event. The Reinventing Events team has put a new …

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