SXSW 2013 in Review

What happens when we mix fun clients with our favorite venue in Austin during SXSW? We produce great events and lounges for attendees to connect at! We had two clients: Yammer, a social network for businesses, and Gannett, a renowned media company and parent to USA Today. We produced both events at one of our favorite Austin venues, The Hangar, an upscale bar in the style of a retro 1950’s airport lounge. The Hangar has three levels: the bar floor, the upstairs lounge, and the outdoor bar and patio. We thank the awesome staff at The Hangar for their help with two successful events this year.

Attendees were greeted at the Yammer event with a bunch of way cool swag including slap bracelets, sunglasses, light up rings, and cowbells! “Yam Juice”, a bright blue specialty cocktail, flowed from the bar all day. The day was full of inspirational talks and great conversations. The event was the perfect place for SXSW goers to hang out, grab a drink, jam out to music, and network.












The Gannett event was a tech meet-up extravaganza! We had power stations throughout the venue for charging phones, laptops, and iPads. Gannett highlighted their new transition into going digital by broadcasting live demos of some of Austin’s favorite food vendors. Local Austin coffee makers, Houndstooth, provided coffee to fuel attendees. The Peached Tortilla served the most delicious breakfast tacos we’ve ever tasted. And the famous, The Salt Lick, served up hearty portions of BBQ and all the fix ins’. It’s safe to say our attendees did not leave hungry!

We’re proud to have yet another SXSW under our belt. The Reinventing Events team can’t get enough of Austin! We spent the little free time we had eating Gourdough’s donuts, hunting down food trucks, and exploring our new favorite bar The White Horse.

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