An Event Professional’s Perspective on The Art of the Brick

The Art of the Brick ExhibitArt of the Brick is the LEGO art exhibition created by Nathan Sawaya. The art pieces are constructed with LEGO bricks and range in size from two to over 500,000 bricks. The time to build these structures can take anywhere from hours to months, depending on the size and complexity of the art work. Sawaya started creating these sculptures in 2002 and today there are currently six exhibits worldwide. Karen Hartline and I had the chance to visit the Discovery Times Square The Art of the Brick exhibit in New York City this past June.

As an event professional, it’s my job to pay very close attention to the details. So, I approached this exhibit with scrutiny but was pleasantly surprised by how spectacularly perfect the artwork was crafted and displayed. Something else I found very interesting, were the comparisons between producing this exhibit and producing events. It takes a very detailed and creative individual to be able to look at things in various ways and form different scenarios from doing so, and this is what’s done in both of these iArt of the Bricknstances.

So the first similarity, is being detailed oriented. Nathan Sawaya assembles structures using up to 500,000 LEGO bricks. If he wasn’t detailed oriented, and put one brick in the wrong place, the whole structure could be thrown off. The same goes for event producers. If we miss one minor detail in the planning process, a much larger problem could result. It’s like a domino effect, which in these two instances, can’t afford to be overlooked.

The next similarity is creativity. The moment Sawaya starting creating his art pieces, they would not have even been possible if it wasn’t for his knack for creativity. Same for event producers; We could not successfully coordinate an event if we’re lacking in creativity. Creativity is truly a gift that can’t easily be learned.

Art of the BrickAnother similarity is being able to look a things in various ways. Sawaya studies something as small as a LEGO brick in various ways to learn its form to mentally connect where it can go to form a sculpture. Event producers look at things in various ways to mix and match to find what makes the most sense. Take staging, for example. In order to implement a flawless stage, event producers have to work with AV companies to make sure that stage is correctly put together from all angles. This includes the front row’s view, to the center row’s view, to the side row’s views, to the lighting from above, to the lighting from below, to the speakers view on the stage, and from many other perspectives. With an event planner’s eye, this is easily done. Being able to look at one particular thing in many ways sounds easier then you think, but it takes some talent and patience.

Lastly, we are similar in the sense that we not only need to look at things in various ways, but be able to form different scenarios from that. After Sawaya studies the LEGO piece, he implements it in his design by placing it in the spot he feels would fit, and if that brick doesn’t, then he needs to have the ability to problem solve and find where it is meant to go. Similarly, event producers are efficient problem solvers as we have multiple back up plans because we have to be ready for those times when something just doesn’t fit. In both of these instances, problem solving is vital to ensure when things do go wrong (and they do) that they are immediately corrected.

To see more photos, check out our Art of the Brick Pinterest board with photos taken by Karen and I throughout the exhibit.

Follow Reinventing Events’s board Art of the Brick on Pinterest.

How else would you say artists and event professionals relate?

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