Creativity and Community at CMX Summit

CMX Summit in Legos

CMX Summit East 2015 was a conference for community builders, which brought together the world’s most inspiring and experienced speakers on the topic of community strategy in Brooklyn, NY on May 18 and 19.

CMX Summit’s agenda featured one day of intimate workshops and one day of speakers sharing their unique perspectives on building communities.

The workshops were smaller sessions of 20 people or less focused on an introduction to community strategy, building your retention and ramification strategy, integrating your community and product strategy, and community driven marketing and ROI.

As CMX Summit East kicked off, attendees were greeted at the door by registration volunteers and given their badges, which were made of wood and had the CMX logo cut out of them. They were directed to the badge decorating tables which included all kinds of fun things for people to add to their badges, helping them tell the story of who they are. Supplies including Lego blocks, googly eyes, stickers, markers, washi tape, wood cutouts, and pipe cleaners.

CMX Summit Q&A

Name Badge Decorating Station

During breakfast, Evan Hamilton, Community Lead at Coursera, led a community discussion time. It was a great way for attendees to meet others and start the day with thoughtful discussion. The Summit kicked off with David Spinks, CEO at CMX Media, giving a warm welcome to the community and setting the tone for the day. He instructed the audience through how each speaker would be welcomed to the stage that day, which included everyone getting up on their feet and clapping loudly. I think the speakers, and the audience, really enjoyed this.

Other speakers for the day included Matt Brimer, Cofounder of General Assembly and Daybreaker; Laurel Touby, Founder of MediaBistro; and Scott Heiferman, CEO of Meetup. Captain David Marquet, Author of Turn the Ship Around!, closed the day out speaking on leadership and community and was a presentation that the audience really enjoyed. Needless to say it was an action packed day filled with inspiring speakers! CMX Hub has a great recap including presentations from each speaker.  

There were many interactive, hands-on stations for the attendees to enjoy during networking breaks and lunch. These stations included a selfie station, CMX mural station, and the yearbook photo booth. These interactive stations allowed attendees to become physically involved in the CMX Summit and were great conversational pieces. CMX Hub has photos from the event on their Facebook page.

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Exterior of Music Hall of Williamsburg

The conference was hosted at Music Hall of Williamsburg. This tri-level venue with an industrial-chic setting has an intimate feel, but has lots of space with a soaring main ballroom and large stage, fantastic sight lines, and industry-leading sound and lighting equipment. We want to thank all the staff at Music Hall of Williamsburg for their amazing service throughout the event!

Reinventing Events brings together a talented team of vendors to produce our events and we enjoyed working with these vendors on the production: Pagoda Arts, Walls360, Startup ThreadsOrange Photography, Ryan Muir,, and BML Blackbird AV. We want to thank you all for your services and for making CMX Summit a success.

Below is what each Reinventing Events team member enjoyed most about this production:

Karen Hartline, CEO, Las Vegas

This was such a fun event to work on. Community Managers are a group that pay attention to the experience so we knew we needed to give some extra thought to the event. We really wanted to create and experience for them and offer ways for them to express themselves and meet other people. The name badge station was a great example of this. Each attendee got a wood badge with their name on it and were directed to the decorating tables. It was fun seeing people create and decorate their name badges. They were great conversation starters!

Maria Chalaire, Event Producer, Virginia Beach

I really enjoyed working with the whole CMX Media team leading up to, onsite, and post the event. I also loved the volunteers that came in to help. They all had amazing, energizing personalities and helped tremendously! My favorite thing was hearing from the attendees how blown away they were by CMX Summit East 2015. I’m alway happy when the client and attendees are happy with the event!

Marie Scimeca, Event Producer, Chicago

CMX Summit was an awesome event to be a part of, the speakers were so great to work with before the event and onsite.  The attendees also seemed so happy to be there. My favorite thing during the Summit was the crowd standing and cheering every time a speaker took the stage–it was energizing for all!

Reinventing Events was thrilled to work with the CMX Media team to produce a successful CMX Summit East 2015 and we can’t wait for CMX Summit West!


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